By Eileen R Eichhorn
A wonderful thing happened recently at Eichhorn Jewelry. On the day of our 50th Anniversary in business, August 5, 2015 over 500+ friends, family, customers, and former employees, showed up to with well-wishes for our milestone event. Even one of our bench jewelers attended to surprise us as did one of our vendor representatives!
We had prayed for good weather and the Lord provided. You have to be careful what you pray for, however. What we didn’t plan on was the traffic jam in Downtown Decatur! We considered valet parking. We should have had it since some people are still coming in nearly a month later telling us they circled the block three times and couldn’t find a parking place. But, our wonderful customers continue to visit us.
We have really been celebrating our anniversary the entire year since it is such a monumental occasion. It is amazing what a little advertising can do for a big jewelry store in a little town! Thanks to Heather Cruse, our marketing director, without whom we would never have been able to embrace social media. A huge round of applause, too, goes to Bob Shraluka who wrote the story for the Decatur Daily Democrat. Making the front page was unexpected and very much appreciated. The back page photo with the Eichhorn Junior League Softball Team winning the championship was a bonus! John Eichhorn would be very proud.
It was SO much fun! All of us were dressed in the attire of 1965. The windows and showcases were decked out in 50 champagne flutes with shredded gold metallic sparkle everywhere! Gold helium balloons added to the decorations. Our original store photo remains on display. One of our first employees, Peggy Lengerich visited the store that day and was photographed with a gold Swarovski tiara and gold plated rose.
Our 1965 Christmas Catalog was displayed with similar items we STILL sell today – the classics. Longtime customers gave us a special treat wearing the jewels they purchased from us over the years reminiscing how and why they acquired them. We were honored by those stories. My husband of nearly 35 years, John Hebein sang the songs of Frank Sinatra to entertain us all day. How can I ever thank him enough?
Everyone enjoyed ALL the day’s festivities. $50 cash was awarded to Jackie Conrad who presented the oldest sales receipt – 1977 for a watch she purchased with her Diamond Club Winnings. We also gave away free nephrite jade gemstones to everyone who stopped in that day. We offered $5 surprise packages with gemstones valued up to $500. Those sold out in less than two hours! In addition, we gave away 50 – $50 gift certificates and 50 champagne diamonds.
The entire staff was amazing! Their smiles were worth a million dollars. Thank you: Kate Dyer, Matt Dyer, Laura Ditto, Heather Cruse, Carla Meyer, Sally Hoeppner, and Kathy Jenkins. Even the most recently retired staff, Charlotte Sheets stopped in that day along with our pearl stringer, Kim Simon. Mary Ann August our inventory control specialist stopped by, too. Chuck Eichhorn, our subcontractor-bench jeweler, was on hand for the festivities. Flora Walters GG, who has assisted me for many years with appraisals, drove up from Indianapolis for the day. One of our best customers even had lunch delivered for us. Some of us did not get to eat because we were so busy! Photos are the best evidence of the highlights of the day thanks to my brother-in-law, Ed Dyer.
I would like to personally thank everyone for their support over the years. If you were not able to attend that day, you were with us in spirit as you may have sent a note, text or email with your kind words. Eichhorn Jewelry, Inc. hopes to continue adding new customers daily for another 50 years. With your referrals we can make it happen!