At first look, our store in downtown Decatur looks like hundreds of other jewelry stores in hundreds of other communities across the country with brightly-lit show windows on either side of the front entrance to entice customers. On closer examination, however, it’s not your typical jewelry store, it is a very special place.
Our store front is original 1928 dark green marble below the windows, and stained glass above them and the door. In addition, there’s a curved, stained glass and copper awning projecting over the entryway. The beauty of it is hard to see sometimes, however, because a green canvas awning is usually pulled down to keep the afternoon sun from heating the show windows to a boiling point.
We opened our store on August 5, 1965.
John Eichhorn, who was president, master watch maker and repair man, built our business on being a diamond specialist. Eileen, eldest of the 10 Eichhorn children and secretary/treasurer of the store, says her father would answer people who asked what sort of stone they get for a particular year’s anniversary, by saying “always think diamonds.” Until his death in January 2004, he continued to serve as the president and chairman of the board of the family business as well as continuing to repair hundreds of watches each year.
In addition to Eileen, her sister, Kate Dyer, is a salesperson and has been with our store since it opened its doors. Another sister, Laura Ditto, has been our company’s bookkeeper since 1982. Kate’s son, Matt Dyer, is the third generation involved in our store. He is a graduate gemologist from the Gemological Institute of America in Carlsbad, California.
In September 1999, our store underwent a renovation that had been in the planning stages for about five years. The idea was not to make it more modern and glitzy, but to go back to the way it was when John quit his job at Ferris Bower and opened his own store. “We raised the ceiling back up to its original 14-foot height and put in copper-colored tin ceiling, drop lights and removed wallboards so the display windows on the showcases could be seen where they were raised.”
We took unused space and created needed office space. We also used the opportunity to fulfill the need to expand our antique and estate jewelry department. We created a comfortable, private display room for our customers to view the antique and estate jewelry. The massive renovation gave customers a fresh look at our store and gave the staff a renewed attitude to be one of the best jewelry stores in the country. We now have our Estate section on the main floor. In 2003 we expanded and now have three beautiful showrooms. The upstairs is now used for office space.
Heather Eichhorn (now Heather Cruse) joined the store in October 2006. She is the daughter of John’s eldest son, David. She has a bachelors’ degree in Business Marketing from Indiana University-Purdue University of Fort Wayne (IPFW).
Our store has a strong customer base in Indiana and across the country. Past customers that have moved away from northeast Indiana still call or e-mail us to order their jewelry. This commitment to quality has been polished since 1965 and it will continue to be followed.
We have three huge showrooms of many jewelry and gift items. Some of these items include diamond engagement rings/loose diamonds, colored gemstones, estate jewelry, watches, clocks, baby and wedding gifts & much more! We also offer may services that include jewelry repair/restoration/sizing, appraisals, engraving, ear piercing, gem identification, watch repair/restoration, consignment, diamond club & much more. We also buy gold, silver, jewelry and diamonds for cash or trade! Stop in (130 N 2nd St, Decatur, Indiana 46733) or call (1-800-589-2621) for more details.
Be sure to visit our website! www.eichhornjewelry.com