Bulova

In celebration of 50 years in business we would like to feature one of our vendors each month.

By Eileen R. Eichhorn

One of the vendors we still carry today as we did on the first day the shop opened was Bulova. As a highly recognized brand, most do not know Bulova broadcast the first-ever national radio commercial in 1926 signaling the hour with ‘At the tone, it’s 8 o’clock’ B-U-L-O-V-A Watch Time,” an ad heard by millions. In addition on July 1, 1941 Bulova aired the world’s first television commercial. Shown before the Brooklyn Dodgers vs. Philadelphia Phillies game, the $9.00 ad featured a simple, silhouetted map of the USA centered with a Bulova Clock and the slogan, “America Runs on Bulova Time.”

Day one August 5, 1965 at Eichhorn Jewelry was an exciting time. I remember it like it was yesterday…Setting up the store to get ready for the first customers involved not just putting the one dozen men’s and one dozen lady’s Bulova watches inside the showcases, but making sure they were fully wound and positioned properly so when someone would want to try the watch on, it was fully functioning.  My father, the watchmaker, assigned me the task along with my grandmother, Rachel. She loved knowing what time it was and insisted on accuracy. However, I was more about how pretty the watch was especially the lady’s models with small diamond accents!

Today we still feature a large assortment of Bulova watches and clocks from the newest fashionable additions: Caravelle New York, to the Precisionist, and the collectible Accutron, the world’s first electronic watch. We also have pre-owned Bulova watches in our estate department.

Trivia: Eileen Eichhorn wears a Bulova watch and has for many years. It is one of the most popular models – a chronograph style 98R97 with a calendar and small diamonds around the bezel. Did you know a code exists on most Bulova watches to circa date the watch? A great help for appraisers!