My personal favorite time of the year is Fall. This year should be no different than the past 55 years at Eichhorn Jewelry, Inc. in Downtown Decatur. But it will be the BEST FALL EVER! Why? Because at Eichhorn’s our spirit is as hard as Diamonds!! We are so THANKFUL for a time of RENEWAL. We are all inspired by everyone who has been affected by COVID-19, especially our friends and family. The pandemic may have temporarily closed our jewelry store’s physical location for 42 business days but the phones remained open. Our emails were operating 24/7. Our marketing on social media flourished, thanks to Katie Gent! We were given opportunities to reinvigorate business by being more creative. My personal new mascots became Gumby and Pokey: CREATIVELY FLEXIBLE. For days my nephew, Matt Dyer manned the phones reaching out to many customers just to find out how they were doing. My sister Laura Ditto crunched numbers to continue to pay vendors and staff. My other sister, Kate Dyer and Cassie Zaugg helped organize gemstones, findings (parts) and sort diamond melees. It is probable around 100,000 items are in our collection that we’ve amassed. My great nephew, Landon Dyer, contributed by pinch-hitting, too. Other staff members, Mary Ann August, Kim Simon, and Kim McDowell, contributed remotely by prayer and referrals. I believe I was given this bonus time to identify, research and appraise the more challenging items. We are constantly adding to the jewelry assortment preparing for our annual SPOOKTACTULAR ESTATE EVENT. The entire month of October is earmarked for this affair that the community continues to support for many years.
THANK YOU for all your prayers!